Linking to third-party or first-party content that’s in your audience’s lane is a good idea, but if your feed consists entirely of this, it probably won’t be very interesting. These should be part of your mix, but not the entirety of your presence. This isn’t to say every update you share needs to have an image, but if you’re not featuring them in a majority of your posts, that may help explain a lack of traction. (On LinkedIn, we see posts with images drive about twice as many comments on average as those without.) The fact is that plain text just doesn’t stand out the same on social feeds. Especially sharp, interesting, and distinct images. It’s been proven time and time again across every social network: images get noticed. For example: Your Content Has the Wrong FocusĪre you covering topics with tight relevance to your customers, prospects, and community? Are you adding your own commentary and sparking thoughtful conversations? Are you filling the white space that competitors are missing, and providing a unique source of info and insight? Your Content Doesn’t Have Images There are a few different issues that might be plaguing low-performing content. Low engagement numbers would be an indicator. Maybe you’ve got the right audience selected but the content you’re pushing is not resonant. Did you know that, once your Page reaches 300 or more followers, you can target organic updates to specific industries, functions, seniorities, locations and languages? You’re Promoting the Wrong Content Does the language, imagery, and information align directly with the people you’re hoping to reach? Is there a clear value proposition that will compel a perusing member within your niche to click “Follow”?īeyond these orientation elements, you’ll also want to make sure you’re taking advantage of LinkedIn’s deep targeting capabilities. Take a step back to review your Page from top to bottom. You can construct a LinkedIn Page that perfectly encapsulates your brand voice, and share content that is totally on-point, but if they aren’t being seen by the right members, you probably won’t see the full impact. This fundamental disconnect can throw your entire social media optimization strategy awry. When LinkedIn Page growth is stalling out, there are a number of common factors that could be in play. Determining What’s Wrong: Why Am I Not Gaining Followers?įirst, let’s run some diagnostics. Here are the steps you can take to eliminate gaps and shore up your plan to make sure it’s clicking on all fronts. Putting a social media optimization strategy in place helps facilitate consistent, ongoing growth for your LinkedIn Page, making it a more valuable and powerful asset for your organization in terms of marketing, sales, and talent acquisition. Growing your company’s following on the platform enables you to gain more targeted organic reach, while also helping you better understand the people interested in your brand through Page Analytics. LinkedIn is the largest online gathering place for the world’s professionals, hosting more than 600 million and serving as an active platform for networking, publishing, sharing content, and learning. Why Do You Need a Social Media Optimization Plan for LinkedIn? There’s always room to grow that number, and considerable value in doing so. It’s a critical component of any B2B content marketing strategy, and a highly advisable focus whether your organization has 10 followers or 10 million. Social media optimization refers to a set of techniques you can deploy to catalyze your brand’s growth on social networks. The key lies in social media optimization tactics. But be assured, there are a number of reliable practices to help spur your engagement and get the follower total moving in the right direction. People widely know the companies and their products or services already, so there’s an established level of awareness and recognition among professionals on LinkedIn.įor an organization that’s still defining its presence and looking to forge its own community on the platform, the task isn’t quite so simple. Your Social Media Optimization Strategy for Growing Followers (When Nothing Else Seems to be Working)įor large, recognizable enterprise brands, the process of adding followers can often be almost automatic. Now, it’s just time to add in the foundations by connecting it with your strategy and creating a bridge to the results you seek. Well, I’ve got good news: most of your work is done. But, you aren’t seeing the desired growth in followers. You’ve already completed your LinkedIn Page, taking all the recommended steps to fill out the details and properly reflect your brand. Now put the foundations under them.” - Henry David Thoreau “If you have built castles in the air, your work need not be lost that is where they should be.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |